网摘0916

QQ邮箱之绑定自己域名

http://domain.mail.qq.com/zh_CN/htmledition/dm_learnmore.html

上午收到QQ的系统邮件,一看是邀请试用绑定域名这功能的。可惜早已用了google app,懒得折腾。QQ的邮件服务,算是腾讯为数不多的受业界极度好评的一个产品了,而且在不断完善。很多功能和细节都很人性化,有些地方走在了gmail前面。目前似乎一个域名只能创建10个邮箱,支持分组。不过以腾讯的德行,肯定会跟会员制度挂钩,不同的等级会有不同的邮箱上限的。对此我深信不疑。

 

5个像心理医生一样营销的窍门

http://www.copyblogger.com/market-like-apsychotherapist/

不光强调产品或服务,更强调产品或服务后面的理念,态度。比如买烟买酒的可以挂条横幅,爷卖的不是烟/酒,是寂寞。quote部分原文过来:

  • Don’t think in simplistic terms of selling products or services. Find the ideas and attitudes that you are really trying to sell. You’re not manipulating people to buy; you’re presenting them with ideas and attitudes that they can choose to adopt.
  • Before you can persuade, you have to thoroughly understand your “patient.” With the web at your fingertips, you can conduct your own polls, take Twitter’s pulse, or use web analytics to study your traffic. Thoughtful research helps you to be more empathetic toward your prospects, because you listen to and care about their concerns, questions, and interests.
  • Be mindful of the professional literature in your field. Psychotherapists go through years of professional training to learn the best-respected theories and modalities. Make an ongoing study of the best research and thinking on persuasion.
  • Instead of viewing your work as selling or marketing, see it for what it is: a comfortable conversation on a couch, about topics that are important to everyday people.
  • Share the ideas and attitudes that benefit your customers. Psychotherapists market “welfare” emotions because they want people to lead happier, more effective lives. Learn to market the ideas that you see helping your customers do the same.
  •  

    7个让新站更social的方法

    http://mashable.com/2009/09/15/social-news-sites/

    当social已成必然趋势,那么接下来要谈的就是怎样social。文章中没有新方法,算是一篇总结帖。但这并不意味着你所有的都要用,适合自己的才是最好的。

     

    网页加载的新门槛值:2秒

    http://www.internetretailer.com/dailyNews.asp?id=31811

    网页的加载速度是影响用户体验的一大要素,但究竟多快才能让访客满意呢?根据Forrester Consulting最新的调查研究,答案是2秒——3年前这一数据是4秒。这次研究的数据来源于对1048位在线购物者的访问调查。如果想知道客户会采取什么行动来抗议你蜗牛的速度,请看上面链接。

     

    Sears也来marketplace

    http://seekingalpha.com/article/161825-is-sears-set-to-launch-its-own-third-party-marketplace

    上一次网摘里才说walmart在google reader的出镜率暴高,这才没多久,Sears也来凑热闹了。Sears的3P marketplace有两种,一是CPC广告,二是像amazon一样的开放marketplace。不信?去看看:https://seller.marketplace.sears.com/SellerPortal/d/index.jsp

     

    一些关于Being返点 back-to-school campaign 的数据

    https://seller.marketplace.sears.com/SellerPortal/d/index.jsp

    文中引用了compete.com的数据,对most visited, largest boost 和 conversion rate进行了分析。简单说几家:

    eastbay.com,50%的cash back,流量是7月的656%,流量排名上升37位;

    转换率与平时相比,涨幅最大的是hp.com,活动时达到9%,平时只有1%;其次是eastbay.com,活动是22%,平时4%;第三是newegg.com,活动时是20%,平时是4%。

    不过微软不让小公司参与cash back的做法,显然招来了部分人的不满,所以这篇的回复基本是和主题无关。。。

    腾讯最近也做返点了,有些网站返得吓人,20%多。。。要是有参加QQ返利的B2C的朋友能分享一下流量和转化率的变化就好。

    本文固定链接: http://offmask.com/2009/%e7%bd%91%e6%91%980916.html | 向死而生

    该日志由 Matt Sun 于2009年09月17日发表在 网摘 分类下, 你可以发表评论,并在保留原文地址及作者的情况下引用到你的网站或博客。
    原创文章转载请注明: 网摘0916 | 向死而生
    关键字: cash back, marketplace, QQ返利, QQ邮箱, Sears, SNS, 推广, 绑定域名, 网页加载速度, 营销, 返点
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