如何建立高质量的网站–来自Google管理员中心博客

今日凌晨Google管理员中心博客(Google Webmaster Central Blog)有更新,强调几个月内都会特别致力于帮助用户寻找高质量的网站。前段时间代号为Panda的算法升级只是今年大概500项改动的其中一项。博文一如继往的建议网站主focus on到给用户提供尽可能好的体验,而不是猜测揣度Google的算法。其中还透露说,在Panda后,其实又已经对ranking的算法做了十多项小调整。

博客中包含了一些问题,据说是Google用以判断一个页面、一篇文章的质量的。但同时也强调,并不是在公开算法,因为不希望排名被操纵。除了建议网站主把这些问题放在心上,还提到一点,网站上某部分的低质量的内容会对整个站的排名都有影响。将低质量的页面删除/移到其它域名下、通过合并或是改善页面内容的方式使得页面的信息更有用,都有利于排名的提升。

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
  • 原文: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

    本文固定链接: http://offmask.com/2011/building-high-quality-websites.html | 向死而生

    该日志由 Matt Sun 于2011年05月07日发表在 工作札记 分类下, 你可以发表评论,并在保留原文地址及作者的情况下引用到你的网站或博客。
    原创文章转载请注明: 如何建立高质量的网站–来自Google管理员中心博客 | 向死而生
    关键字: Google算法, seo

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