网摘
网摘922
Sep 22nd
Free shipping works in emails: study
http://econsultancy.com/blog/4631-free-shipping-works-in-emails-study
引用了一组数据,说明free shipping对于EDM的打开率点击率以及转换率 似乎 是有帮助的(seems work)。然后给了几点建议,最后还用我最喜欢的google insights分析了用户对free shipping的需求。
The Complete Newbie’s Guide to Marketing
http://www.copyblogger.com/marketing-basics/
讲的是写博客,不过产品文字也可以参考。
Say Goodbye to Metatags
http://mashable.com/2009/09/21/google-meta-keywords/
google webmaster的官方博客表示,google的算法中早已无视metatag。看样子在UK的网站可以省掉metatag的优化了。。。
100+ Search Marketing Resources to Learn SEO & PPC
http://www.toprankblog.com/2009/09/100-ways-learn-search-marketing/
收藏之,临时抱佛脚可以用用。
Make Your Images Load Faster
http://www.grokdotcom.com/2009/09/03/make-your-images-load-faster/
除了代码上的优化,最简单的一招就是让图片文件尽可能小。目前使用中,所有图片上传前,一律另存先。
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存两张照片
Sep 17th
第一张严格说不叫存,因为存不下,这玩意有8亿像素,由将近1200张图片拼合而成,每张照片曝光时间是6分钟,以1200张算的话,这张大照片的总曝光时间将近120小时。这是ESO(欧洲南方天文台)近日公布的360度夜空全景图,是ESO GigaGalaxy Zoom计划的第一张,以后还会有两张。更多信息可以去看http://www.eso.org/public/outreach/press-rel/pr-2009/pr-32-09.html
不愿啃那些啰嗦的英文,就直接去这里看图片好了,可以zoom in,zoom out。http://www.gigagalaxyzoom.org/
第二张是派代转时看到的,原图比较小,搜了张大的来放着ebay acquisitions and investments
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网摘0916
Sep 17th
QQ邮箱之绑定自己域名
http://domain.mail.qq.com/zh_CN/htmledition/dm_learnmore.html
上午收到QQ的系统邮件,一看是邀请试用绑定域名这功能的。可惜早已用了google app,懒得折腾。QQ的邮件服务,算是腾讯为数不多的受业界极度好评的一个产品了,而且在不断完善。很多功能和细节都很人性化,有些地方走在了gmail前面。目前似乎一个域名只能创建10个邮箱,支持分组。不过以腾讯的德行,肯定会跟会员制度挂钩,不同的等级会有不同的邮箱上限的。对此我深信不疑。
5个像心理医生一样营销的窍门
http://www.copyblogger.com/market-like-apsychotherapist/
不光强调产品或服务,更强调产品或服务后面的理念,态度。比如买烟买酒的可以挂条横幅,爷卖的不是烟/酒,是寂寞。quote部分原文过来:
Don’t think in simplistic terms of selling products or services. Find the ideas and attitudes that you are really trying to sell. You’re not manipulating people to buy; you’re presenting them with ideas and attitudes that they can choose to adopt. Before you can persuade, you have to thoroughly understand your “patient.” With the web at your fingertips, you can conduct your own polls, take Twitter’s pulse, or use web analytics to study your traffic. Thoughtful research helps you to be more empathetic toward your prospects, because you listen to and care about their concerns, questions, and interests. Be mindful of the professional literature in your field. Psychotherapists go through years of professional training to learn the best-respected theories and modalities. Make an ongoing study of the best research and thinking on persuasion. Instead of viewing your work as selling or marketing, see it for what it is: a comfortable conversation on a couch, about topics that are important to everyday people. Share the ideas and attitudes that benefit your customers. Psychotherapists market “welfare” emotions because they want people to lead happier, more effective lives. Learn to market the ideas that you see helping your customers do the same.
7个让新站更social的方法
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Walmart, 客服,twitter,google,opera
Sep 4th
哇哈哈,网摘又开始更新了……抽个时间得换个简洁的主题,再简单做下优化。这网速和蜗牛比赛,结果还真不好预测。。。
Walmart 进军3P平台
http://www.amazonstrategies.com/2009/08/walmart-launches-walmart-marketplace.html (温馨提示:amazonstrategies是被墙了滴。。。)
打开google reader,发现这家伙出镜率不是一般的高,原来walmart的网上商城也开始提供marketplace(WMMP)了。去到walmart.com一看,首页的宝贵位置就在强调它的WMMP:more of what you’re looking for – for less。但是现在的平台并没有开放,目前只有ebag,proteam和csnstores这三家,而且从搜索页无法判断哪些产品是3P的。
从产品页面看(看看这里),和amazon有点像,new retailer, no rating,不过不知道它这的rating指的是retailer的还是产品的。第一印象里最大的差别是条款。它的shipping,payment,policy这些全在产品页面显示,不像amazon还要点几次鼠标才能看到。和娱乐圈唱而优则演一样,B2C做大了就转而提供平台。等以后多了,估计各个平台在产品类比上的区别会比较明显。
像爱客户一样爱你的客服
http://econsultancy.com/blog/4527-love-your-customer-service-staff-love-your-customers
前几天还在论坛上给别人说,客服是在前线的同志,前线阵脚都乱了,后方再有什么妙计效果也不会好到哪去。然后今天就看到这文章。。。想起年初和一个客服MM闲聊时碰出来的想法,客服外包。当时想到最大的问题是客户数据开放程度,后来没有更进一步的想。今天再补充一下,如果是再配以一个CRM,那么当拥有的客户数据足够多的时候,就不只是客服外包了。比你更了解你的客户并不是一句空话。
UK:Twitter访问量超过my space
http://mashable.com/2009/09/01/twitter-myspace-uk/
数据来自Hitwise UK。想当初my space意气风发横扫一切的时候,不得不感叹,生老病死这四字不仅适用于生物。 More >
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网摘 4.24
Apr 24th
Amazon sales up 18% year on year
http://www.tamebay.com/2009/04/amazon-sales-up-18-year-on-year.html
eBay Marketplaces revenue down 18%
http://www.tamebay.com/2009/04/ebay-marketplaces-revenue-down-18.html
上面两条新闻一起看比较有意思。 More >
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网摘 4.15
Apr 15th
Maximizing the Mobile Commerce Experience
http://www.ecommercetimes.com/story/66795.html
前几天刚在想一个跟手机有关的项目,今天就看到这篇文章,在群里聊时也了解到现在日本的手机购物已经比较成熟。至于国内,呵呵,等3G能普及再说吧。
Small Biz Tips: How to Start E-mail Marketing
http://www.ecommerce-guide.com/solutions/advertising/article.php/3814946
根据direct marketing association的数据,“In 2008, e-mail marketing returned $45.06 for every dollar spent on it”。文章末给了5点建议:
1. Put yourself in your customer’s shoes
2. Make a 2009 e-mail-marketing plan More >
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网摘 4.13
Apr 14th
The Ins and Outs of Growing a Business 帮助企业发展的十个细节
http://www.inc.com/ss/ins-and-outs-growing-business
George Naddaff: Welcome Challenges
Jeff Bezos: Follow Your Passions
Anita Roddick: Keep Things Interesting More >

