比假医药还恶劣 百度竟然推广木马病毒

http://home.donews.com/donews/article/1/133753.html

百度，呵呵，还能说什么呢。想起哈狗帮的歌词，给钱我就让你干。

Google的世界也有冬天

http://www.techweb.com.cn/world/2009-03-27/396409.shtml

Google是一个传奇，是一个神话。但继一月裁员100人之后，又会在全球的营销部门中裁减200人。看来童话是不存在的，Google的世界也有冬天。。。

Google 在 Insights for Search 中增加了新功能

http://www.internetnews.com/ec-news/article.php/3812356/Google+Adds+Three+Insights+for+Search+Features.htm

Insights for Search，很好的工具，而现在又升级了。The new features allow you to search new data sources and more specific geographic regions, specifically metro areas in the U.S., in Insights. There’s also “category suggestion” designed to help you refine queries.

网易低调推出第三方在线支付工具网易宝

http://www.donews.com/Content/200903/6bc8a81eaae948649dc0182a65640bb6.shtm

继“购物前，有道先”之后，网易又推出了在线支付工具，对电商的兴趣愈发明显。不过现在的网易宝还只是针对网易自己的产品，还没有真正成为在线支付平台。不过支持的银行不少，几乎常见的都支持。

衰退时期的衰退市场营销

http://www.ecommercetimes.com/story/66618.html

经济的萧条几乎对所有的营销活动都带来了重大的影响。文章很长，其中几个小标题是：从传统广告到新媒介的转移，重估广告信息和定价策略，业绩不错的人使用的五款营销工具，更有效率和效力。

Twitter将推出收费产品

http://www.internetnews.com/webcontent/article.php/3812371/Twitter+Eying+Commercial+Product.htm

由于不少企业都把twitter作为了推广手段之一，于是twitter的收费产品也就顺理成章了。

Google 为网络空间商提供的工具

http://www.techweb.com/article/showArticle?articleID=216400527&section=News

空间商可以将一下服务集成到用户的控制面板中：webmaster tool, customer search, site search, adsense。而且空间商有可以从中获利。详情：http://www.google.com/webmasters/provider/

获取媒体报道的11种方法

http://www.inc.com/multimedia/slideshows/content/promotebusiness_pagen_1.html

这里用幻灯片的形式，列举了获取媒体报道的11种方法。

做好广告的5个秘密

http://www.inc.com/ss/5-secrets-great-advertising#0

在经济衰退时，怎么用更少的预算获取更好的广告效果，这是大家都需要关注的问题。也是幻灯片的形式。

怎样吸引22,000,000访客到你的网站？

http://http://www.inc.com/ss/how-draw-22-million-visitors-your-website?nav=mostpopular#0

相信这会是大家最关心的问题，怎么吸引访客。大概看了下，不长，晚上试着翻译。 刚刚又看了一遍，觉得没翻译的必要了，翻译本页的最后那13条建议去。

网络零售商怎么打败你的竞争对手

http://www.inc.com/news/articles/2009/01/etail.html

据研究表明，创新是关键。在接受调查的593个power shopper（每月网购至少3次）中，93% 的人认为下两项起决定性的作用：是否有新的内容，是否有新功能帮助提高UE。而后者包括付款是否便捷，产品的放置是否便于浏览，以及产品信息是否明确，简洁。

Forrester Research公司的分析专家Sucharita Mulpuru说，“有一良好的web端体验是一道门槛。”

世界零售巨头BestBuy.com电子商务的SNS化

http://column.iresearch.cn/u/tomxiong/archives/2009/57483.shtml

电商结合SNS，已不是什么新鲜事，zappos的全体员工就用上了twitter。据zappos的老板说，这样能减少与顾客之间的距离，也能更好倾听顾客的声音。国内不少电商也在研究这种模式。现在，bestbuy.com也出手了。Amazon作为一家IT公司，不知道何时会有动作。

电子商务FAQ — 你需要知道的开启你成功电商之旅的一切

http://www.ecommerce-guide.com/essentials/ebiz/index.php

咋一看，觉得标题很大，但是看看用词start，也就坦然了。大致扫描了一下，内容对于初步阶段的人还算充实，有SEM，怎么收款，drop-shipping等等，晚上回家再研究研究。

Facebook 技巧：怎么使用新的商业页面

http://http://www.ecommerce-guide.com/solutions/advertising/article.php/3812101

上面提到，社交网络将会是电商新的战场，这里就介绍了怎么使用facebook的新商业页面。不过好像写得比较初级，嗯，等开始在UK做推广时，我自己也要总结一篇。

奥巴马的twitter更新了  

http://mashable.com/2009/03/25/barack-obama-updates-twitter/

身为twitter上的第二红人（第一是CNN），奥巴马的twitter今天更新了，内容如下图。过几天再去alexa或者compete看看白宫的流量，应该会猛增很多。

想知道维基百科上什么最火？来wikirank看看

http://mashable.com/2009/03/25/wikirank/

Wikirank是专门针对wikipedia的统计，能显示过去30天里访问量最高的10篇文章，而且用户能够同时对4个不同的topic进行比较。就像compete.com的网站流量分析比较一样，有图示。网址 http://wikirank.com

上MySpace，让你的婚礼成为真人秀

http://mashable.com/2009/03/25/married-on-myspace/married-on-myspace/

首先，准备结婚的人将视频传到MySpace，然后由网友投票选中一对。接着网友就选定这对的婚礼的布置进行投票，包括新浪新娘穿什么都由网友的投票决定！刺激？好玩？反正我是不喜欢。。。

处女拍卖ing，大约6800美刀

http://www.thesun.co.uk/sol/homepage/news/article2340137.ece

18岁的罗马尼亚女孩Alina Percea在德国一家约会网站上开展了一次拍卖活动，卖什么呢？卖初夜。她说是为了学费，并且若同时能找到一个丈夫更好。会向最后的赢家提供处女证明。价格到了5000多欧元，相当于6800美刀。不过也有人说，她的virginity只是一个童话。

疯狂的世界。。。

IBM将在美国裁员5000

http://www.techweb.com/article/showArticle?articleID=216400015&section=News

此次裁剪的大概占美国雇员的4%。IBM去年第四季度的收入同期下降6.4%。

创业需要记住的13句话

http://www.paulgraham.com/13sentences.html

创业者需要注意的事，这个也应该会是要翻译的对象。。。

1. Pick good cofounders.

2. Launch fast.

3. Let your idea evolve.

4. Understand your users.

5. Better to make a few users love you than a lot ambivalent.

6. Offer surprisingly good customer service.

7. You make what you measure.

8. Spend little.

9. Get ramen profitable.

10. Avoid distractions.

11. Don’t get demoralized.

12. Don’t give up.

13. Deals fall through.

试译：http://offmask.com       不正确的地方请各位，谢谢。

用户的评论已被证实是提升销售的有效手段，但绝不仅仅是将评论添加到产品页面这么简单。当你开始收到大量评论时，你需要进行整理，将它们以对顾客有意义的方式呈现出来。

可用性专家Jared Spool举了个很好的例子，Amazon是怎样成功地为它的客户处理好了评论的问题，并因此增加了27亿美元收入的。

上周，在这篇来自 The Economist  的文章中，Google的零售行业总监John McAteer说，评论的数量对于提高转化至关重要。20是一个充满魔力的数字，20条评论能让产品更具吸引力，而且还能激发更多人发表评论。

然而，当评论达到一定的数量之后，客户需要大量地滚动鼠标进行浏览（这句不确定，或者是：客户会因为量太多而拒绝浏览）。这时客户需要你帮他们把评论变得更有价值。

Jared Spool在他最新的文章中讲述了Amazon的方法，非常简单，只是在每条评论的下面加了一个问题：“这条评论对你有用吗？”就是这样简单的一个问题，帮Amazon将与产品最相关，同时也是对转化最有帮助的评论提到最前面。

Amazon悄悄地移除掉占据“最有用评论”前三甲的评论。它尝试让好评和差评保持一种平衡的状态，这样，顾客能从正反两方面了解产品。一个有趣的意外现象是，这些被选择放到前面的评论怎么才能得到更多的支持呢。如果它们是有争议的（不是每个人都觉得它们有用），它们的支持率就会降低，那些最有用的评论就会超过它们排到前面。这已经成了一个自治系统，让那些人们觉得最有用的评论能保持在列表顶端。其结果是，简单的手段，高效地运转。

还有其它一些技巧，比如让用户能容易地看到支持率最高的差评或好评，或是用简易的图表总结评论的等级，这样对用户来说，数量庞大的评论易于管理，而对Amazon则更有用。

Jared计算了一下，自从显示最有用的评论以来，媒体产品分类下的销售增加了20%。总体而言，这项功能对Amazon来说价值27亿美元。而之后的另一篇文章example of a firm that made $300m by removing the need to register before checkout《一公司通过取消付款前需注册这一规定，增加了3亿销售》，也说明了小手段能产生多么大的影响。

没有必要每个卖家都采取这样的方式，因为很少有能像Amazon吸引这么多评论的。事实上，在英国，产品能收到大量评论的电商不多。

Kelkoo 和 Reevoo都问道，评论是否有帮助，能否让顾客更容易的快速浏览页面。Reevoo提供了一份有用的得分汇总，并按别人觉得的有用程度来排列评论：

 在Game网站上，有些游戏有几百条评论，但是卖家没有采取措施帮用户利用这些评论。在侠盗车手这个例子中，有217条评论，被分成了40多页：

 有了这么多用户的反馈，而Game网没有加以利用。这是一个明显的例子，若是能将评论推荐为有用或以其他方式推荐评论，这对潜在用户而言是很有价值的资源，而且还能帮卖家提高转化率。

原文：

User reviews have proven to be an effective sales driver, but there is more to it than just adding them to product pages. Once you start to get large amounts of reviews you need be able to sort them in a meaningful way for customers.

Usability expert Jared Spool has a great example of how Amazon managed to solve this problem for its customers and add $2.7bn to its bottom line.

In this article from The Economist last week, Google’s retail industry director John McAteer says that the amount of reviews is crucial for increasing conversions, with 20 the magic number, at which point the product becomes more attractive and inspires further reviews. 

However, once the number of reviews reaches a certain point, and users have too many to scroll through, then they need some help making more sense of them.

Amazon’s solution is described Jared Spool in his latest article, and was as simple as adding the question: ‘was this review helpful to you?’ which helped Amazon to place the most relevant reviews, and therefore the most useful ones for conversion, at the top.

Amazon quietly bumps the three most helpful reviews to the top. It tries to balance positive and negative reviews, so shoppers get a balanced perspective. An interesting side effect is how these selected reviews get more votes. If they are controversial (in that not everyone agrees they were helpful), their ratio goes down, allowing the most helpful reviews to bubble up past them. This makes it a self-managing system, letting the reviews people find the most helpful to maintain their standing at the top of the list. The result is an understated implementation that works great.

Other touches, such as allowing users to easily view the best negative or positive reviews, as well as some handy charts that summarise review ratings, make the large number of reviews manageable for users and more useful for Amazon.

Jared calculates that, since displaying the most helpful reviews has increased sales in the media products category by 20%, overall this feature was worth $2.7bn to Amazon, and after this example of a firm that made $300m by removing the need to register before checkout, shows how small tweaks can make a big difference.

This doesn’t necessarily apply to all retailers, as few attract the sheer numbers of reviews that Amazon, In fact, it’s hard to find too many UK e-commerce sites with a large number of reviews.

Kelkoo and Reevoo both ask if reviews were helpful, and this makes product pages easier for shopper to scan. Reevoo provides a useful summary of scores, and displays review in order of how helpful others found them: 

On the Game website, there are a number of items with hundreds of reviews, but the retailer hasn’t provided the tools to sort them and to help shoppers make more use of them. In this example for Grand Theft Auto, there are 217 user reviews split across 40+ pages:

Having gathered so much user feedback, Game is not making the most of it, and this is a clear case where the ability to rate reviews as helpful or otherwise could make them a valuable resource for shoppers, and help increase conversions for the retailer

貌似有时候会打不开。。。多刷新几次吧

CPC vs. CPO Comparison and Profit Analysis Tool     http://admin-amos.shop.com/cpc_cpo_comparison!251.shtml

内附图

cpc vs cpo

SEATTLE–(BUSINESS WIRE)–Dec. 26, 2008–Amazon.com, Inc. (NASDAQ:AMZN) today announced the 2008 holiday season finished as its best ever, with over 6.3 million items ordered worldwide on the peak day, Dec. 15, which is a record-breaking 72.9 items per second.

“We are extremely grateful to our customers,” said Jeff Bezos, founder and CEO of Amazon.com. “We wish everyone happy holidays and the very best for the coming year.”

Amazon Worldwide 2008 Holiday Facts (includes www.amazon.com, www.amazon.co.uk,www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca):

– Amazon shipped to over 210 countries.
– One of our most remote shipments was Take Along Thomas & Friends toys, delivered to Unalaska, Alaska.
– On the peak day this season, Amazon’s worldwide fulfillment network shipped over 5.6 million units.
– Amazon shipped over 169,000 units to APO/FPO addresses.
– Amazon shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

Amazon.com 2008 Holiday Facts (www.amazon.com only):

– Amazon.com sold enough “Breaking Dawn” books that stacked end to end they would reach the summit of Mt. Everest eight times.
– During the period from Nov. 15 – Dec. 10, Amazon sold one copy of Microsoft Office Home and Student 2007 every 2.5 minutes.
– The weight of all GPS devices sold from Black Friday through December equals the combined weight of 151 Mini Coopers.
– Amazon sold enough high-performance headphones that everyone attending the last three Super Bowls could grab a set and rock out.
– Amazon Grocery sold enough coffee to give each resident of the highly caffeinated city of Seattlea cup per day for two months.
– Amazon sold enough Casio G-Shock watches to outfit every Kanye West fan attending the 2008 Glow in the Dark Tour concert at Madison Square Garden, N.Y.
– Amazon sold enough Coldplay CDs that laid side by side they’d stretch from Seattle to Violet Hill(a street in London and the album’s first single) and more than halfway back.
– Amazon sold enough Munchkin Mozart Magic Cubes to fill every seat in the Sydney Opera House five times over.
– Amazon sold enough Wild Planet Hyper Dash games that the total weight of sets sold is over 81,000 pounds — almost the size of two 747 aircrafts.
– Amazon sold enough Spalding basketballs to fill three C-130 cargo planes.
– The last One-Day Prime order placed on Dec. 23 in time for Christmas delivery contained a “Dora the Explorer” micro-shell helmet, and was delivered to Sherman Oaks, California on Dec. 24.
– The last Same-Day Prime order placed at 7:25 a.m. on Dec. 24 in time for Christmas delivery contained a Pinzon 400-thread-count, 100 percent Egyptian Cotton Hemstitch full sheet set, and was delivered at 6:12 p.m. to Las Vegas, Nevada on Dec. 24.