Posts tagged SNS
网摘0916
Sep 17th
QQ邮箱之绑定自己域名
http://domain.mail.qq.com/zh_CN/htmledition/dm_learnmore.html
上午收到QQ的系统邮件,一看是邀请试用绑定域名这功能的。可惜早已用了google app,懒得折腾。QQ的邮件服务,算是腾讯为数不多的受业界极度好评的一个产品了,而且在不断完善。很多功能和细节都很人性化,有些地方走在了gmail前面。目前似乎一个域名只能创建10个邮箱,支持分组。不过以腾讯的德行,肯定会跟会员制度挂钩,不同的等级会有不同的邮箱上限的。对此我深信不疑。
5个像心理医生一样营销的窍门
http://www.copyblogger.com/market-like-apsychotherapist/
不光强调产品或服务,更强调产品或服务后面的理念,态度。比如买烟买酒的可以挂条横幅,爷卖的不是烟/酒,是寂寞。quote部分原文过来:
Don’t think in simplistic terms of selling products or services. Find the ideas and attitudes that you are really trying to sell. You’re not manipulating people to buy; you’re presenting them with ideas and attitudes that they can choose to adopt. Before you can persuade, you have to thoroughly understand your “patient.” With the web at your fingertips, you can conduct your own polls, take Twitter’s pulse, or use web analytics to study your traffic. Thoughtful research helps you to be more empathetic toward your prospects, because you listen to and care about their concerns, questions, and interests. Be mindful of the professional literature in your field. Psychotherapists go through years of professional training to learn the best-respected theories and modalities. Make an ongoing study of the best research and thinking on persuasion. Instead of viewing your work as selling or marketing, see it for what it is: a comfortable conversation on a couch, about topics that are important to everyday people. Share the ideas and attitudes that benefit your customers. Psychotherapists market “welfare” emotions because they want people to lead happier, more effective lives. Learn to market the ideas that you see helping your customers do the same.
7个让新站更social的方法
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网摘3.26
Mar 26th
怎样吸引22,000,000访客到你的网站?
http://http://www.inc.com/ss/how-draw-22-million-visitors-your-website?nav=mostpopular#0
相信这会是大家最关心的问题,怎么吸引访客。大概看了下,不长,晚上试着翻译。 刚刚又看了一遍,觉得没翻译的必要了,翻译本页的最后那13条建议去。
网络零售商怎么打败你的竞争对手
http://www.inc.com/news/articles/2009/01/etail.html
据研究表明,创新是关键。在接受调查的593个power shopper(每月网购至少3次)中,93% 的人认为下两项起决定性的作用:是否有新的内容,是否有新功能帮助提高UE。而后者包括付款是否便捷,产品的放置是否便于浏览,以及产品信息是否明确,简洁。
Forrester Research公司的分析专家Sucharita Mulpuru说,“有一良好的web端体验是一道门槛。”
世界零售巨头BestBuy.com电子商务的SNS化
http://column.iresearch.cn/u/tomxiong/archives/2009/57483.shtml
电商结合SNS,已不是什么新鲜事,zappos的全体员工就用上了twitter。据zappos的老板说,这样能减少与顾客之间的距离,也能更好倾听顾客的声音。国内不少电商也在研究这种模式。现在,bestbuy.com也出手了。Amazon作为一家IT公司,不知道何时会有动作。
电子商务FAQ — 你需要知道的开启你成功电商之旅的一切 More >
