今日凌晨Google管理员中心博客(Google Webmaster Central Blog)有更新,强调几个月内都会特别致力于帮助用户寻找高质量的网站。前段时间代号为Panda的算法升级只是今年大概500项改动的其中一项。博文一如继往的建议网站主focus on到给用户提供尽可能好的体验,而不是猜测揣度Google的算法。其中还透露说,在Panda后,其实又已经对ranking的算法做了十多项小调整。
博客中包含了一些问题,据说是Google用以判断一个页面、一篇文章的质量的。但同时也强调,并不是在公开算法,因为不希望排名被操纵。除了建议网站主把这些问题放在心上,还提到一点,网站上某部分的低质量的内容会对整个站的排名都有影响。将低质量的页面删除/移到其它域名下、通过合并或是改善页面内容的方式使得页面的信息更有用,都有利于排名的提升。
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Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
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Does this article have spelling, stylistic, or factual errors?
Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
Does the article provide original content or information, original reporting, original research, or original analysis?
Does the page provide substantial value when compared to other pages in search results?
How much quality control is done on content?
Does the article describe both sides of a story?
Is the site a recognized authority on its topic?
Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
Was the article edited well, or does it appear sloppy or hastily produced?
For a health related query, would you trust information from this site?
Would you recognize this site as an authoritative source when mentioned by name?
Does this article provide a complete or comprehensive description of the topic?
Does this article contain insightful analysis or interesting information that is beyond obvious?
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Does this article have an excessive amount of ads that distract from or interfere with the main content?
Would you expect to see this article in a printed magazine, encyclopedia or book?
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
Are the pages produced with great care and attention to detail vs. less attention to detail?
Would users complain when they see pages from this site?
原文: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
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